Pharma · Beauty · Wellness — Social-First Agency — Est. 2012
Brands live on social media — where influence forms, trends spread, and communities decide who they accept. Since 2012, we've been engineering cultural moments for pharma, beauty, and wellness brands that want to lead, not follow.
We operate at the intersection of pharmaceutical precision and guerrilla energy. Scientific credibility meets street-level provocation. That's how we build audiences that don't just follow — they evangelize.
We don't offer services. We build systems that place your brand at the center of the culture your audience already lives in.
A recurring engagement program spanning live events at BAF Week, three editions of "Believe in Yourself," and a community of 30,000 engaged members in year one — reaching 500K+ across Argentina and Colombia.
Multi-channel strategy across social, content, search, CRM, and performance. UGC-led activations with nutrition and wellness experts achieving CTRs 7× the industry average at sub-$1 cost per engagement.
The work on BAF Week and the Buscapina FEM community was exceptional — the balance between online and offline actions created genuine momentum we hadn't seen before in the category.
The two-year strategy produced major qualitative growth in the way our audience communicates and engages with the brand. A true partnership in every sense of the word.
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For brands that want creative that stands out, leadership in culture, and growth with meaning, speed, and boldness — Peeling Wave is your partner.
Start the conversationOr reach us directly at hello@peelingwave.com